# Evan Nicoles

> Evan Nicoles is an Engineering Team Lead at Wand and technical co-founder of Booking-Bot, building products end to end, from the code to the company.

Engineering Team Lead at Wand · Technical Co-Founder of Booking-Bot

## Links

- [Website](https://evannicoles.com/)
- [LinkedIn](https://www.linkedin.com/in/enicoles)
- [Book a call](https://calendly.com/evannicoles/30min)

## About

I've spent my career building products end to end, from writing the code to running the company.

I'm currently a hands-on engineering lead at Wand: I lead the backend team and still write a lot of the code myself. Before that, at SolarReviews, I grew from engineer to Head of Engineering & COO. I architected the marketplace behind the company's growth, built its internal CRM and lead-qualification systems, and introduced A/B testing and ad automation across Google and Meta.

I'm also the co-founder and sole engineer of Booking-Bot. After years in lead generation, I saw how many leads were lost to slow follow-ups and missed calls. So I built a platform that uses AI voice and SMS agents to engage every lead and put confirmed appointments on contractors' calendars.

I work AI-first, which makes me stack-agnostic. I'd rather spend my time on architecture and on the environments and feedback loops that let agents do real work than on the syntax of any one language.

## Experience

### Wand (Sep 2025 – Present)

- Software Engineering Team Lead, Sep 2025 – Present

### [Booking-Bot](https://booking-bot.ai) (Aug 2025 – Present)

- Technical Co-Founder, Aug 2025 – Present

Booking-Bot automates the lead-to-appointment lifecycle for home-service companies. It ingests leads from CRMs, uploads or API, engages each one through AI-driven SMS and voice conversations with escalation to human dialers, and books confirmed appointments directly onto the client's calendar.

- Sole engineer for the entire platform.
- Two-track business model (pay-per-success or subscription), running on an automated invoicing engine with Stripe.

### SolarReviews (Nov 2017 – Mar 2025)

- Head of Engineering & COO, Mar 2022 – Mar 2025
- Staff Software Engineer, Jan 2019 – Feb 2022
- Software Engineer, Nov 2017 – Dec 2018

- Led all technical and product decisions for a 120-person, high-growth lead-gen company; built the U.S. engineering and content hub from scratch.
- Architected an event-driven Laravel + Vue marketplace powering solar, roofing and other home-improvement verticals; annual revenue grew from $5M to $60M.
- Built an internal CRM with integrated SMS and voice, a high-throughput lead qualification and queuing system, and a client dashboard for campaign budgets and bidding rules.
- Introduced the company's first data-driven culture (Optimizely A/B testing, custom analytics pipeline) and built an ad-automation service managing $20M+ in annual Google and Meta ad spend.

### OnGrid (Mar 2015 – Oct 2017)

- Software Engineer, Mar 2015 – Oct 2017

Part of a three-person team building one of the first B2B SaaS solar-proposal platforms in the U.S. I created an Office 365 JavaScript add-in, maintained the Ruby on Rails core app for user-data management, and handled frontline client support and feature requests.

## Skills

- **Languages:** TypeScript/JavaScript, Python, PHP, SQL
- **Frameworks:** Laravel, React, Vue, Next.js, Node.js, Astro, TailwindCSS
- **Cloud & Infra:** GCP (Cloud Run, Pub/Sub, BigQuery), AWS, Cloudflare, Docker, Kubernetes, Terraform, CI/CD
- **Data:** PostgreSQL, MySQL, Redis, BigQuery, PostHog
- **AI:** LLM integration (OpenAI, Claude, Gemini), agentic coding (Claude Code), AI voice agents (ElevenLabs), SMS/voice automation
- **Leadership:** Engineering management, architecture direction, hiring, mentoring, A/B testing, ad automation (Google & Meta)

## Education

- Virginia Tech, Bachelor of Science, Electrical Engineering (May 2014)